TranscribeIQ Chrome Extension - Single Call - What To Watch?

Find Call Highlights:  “What to Watch?" Using AI with TranscribeIQ’s Chrome Extension

Sales Focus:

Description: The Sales Focus what to watch prompt provides the top 5 highlights from a Sales call focused on key interest points and the most impactful moments.  It also contains links directly to those potions of the call (Currently only supported in our Gong.io integration).

Sample Output:

Call Title: TikTok Ad Partnership Discussion with Tom - Mobile Gaming

Prompt Used: what_to_watch

Insights:

Here are the key highlights from the sales call:

1. Current Process

(1:12) Prospect (Tom): "That's actually interesting to hear. It has been profitable for us for a while now, but I'm in a similar situation where the cost per install has actually been going up, you know, the margins are still okay, but, you know, if it gets more competitive in the future and the cost goes up, I'm actually not sure if we can, you know, keep getting a return on investing it comes to advertising on Facebook?"

2. Pain Points

(2:14) Prospect (Tom): "Honestly, Patrick, I'm the director of acquisition here. So it's my job to figure out, you know, what platform we need to expand on, and that's why everyone wants to do and we're definitely pushing in that direction. But right now, I just don't really have the time to get all these companies and, you know, to make sure you, we should even invest time and money into it."

3. Needs

(2:57) Prospect (Tom): "Yeah, that's fair to say in a way we're kind of like a one legged stool. I mean, if I could find a good platform to expand our business on, you know, that would make me feel a little bit more secure definitely."

4. Concerns

(3:24) Prospect (Tom): "Is that right? Legends really hard? Okay. Interesting. Well, maybe we can actually check this out."

(4:13) Prospect (Tom): "Don't think TikTok is mainly for, you know, kids doing dances. I'm not sure if people using TikTok will have, will be in the mindset of wanting to download a game. And so, it, and, you know, because attention span is so short."

5. Decision-Making Process

(5:40) Prospect (Tom): "Yeah, I'll go ahead and bring my boss Sara Saas, the VP of marketing here."

CS (Customer Success) Focus:

Description: The CS Focus prompt identifies the key and most interesting moments from a customer call from a Customer Success perspective.

It also contains links directly to those potions of the call (Currently only supported in our Gong.io integration).

Sample Output:

Call Title: TikTok Ad Partnership Discussion with Tom - Mobile Gaming

Prompt Used: what_to_watch

Insights:

Here are the key highlights from the customer success call:

(0:51) Adoption - Customer: The customer mentions that their advertising on Facebook has been profitable, but the cost per install has been increasing, making them unsure if they can continue to get a good return on investment.

(1:54) Expansion - Customer: The customer has tried some other advertising platforms like AppLift and Google Ads, but they didn't seem like a good fit, so the customer has been sticking with Facebook as their primary advertising channel.

(2:57) Retention - Customer: The customer acknowledges that relying solely on Facebook as their advertising channel makes them feel like a "one-legged stool" and that finding another good platform to expand their business on would make them feel more secure.

(3:24) Expansion - Customer: The customer seems interested in exploring TikTok as a potential new advertising channel, especially after hearing that other mobile gaming companies like League of Legends have found success on the platform.

(4:13) Expansion - TikTok Representative: The TikTok representative explains that although TikTok may have a reputation for short attention spans, the platform has a large and engaged user base, and they can help the customer create ads specifically for TikTok to drive valuable installs at a relatively low cost compared to other platforms.

Product Focus:

Description: The Product Focus prompt identifies key moments from a Sales or Customer call that can provide feedback and insights to key moments mentioned about the product. It also contains links directly to those potions of the call (Currently only supported in our Gong.io integration).

Sample Output:

Call Title: TikTok Ad Partnership Discussion with Tom - Mobile Gaming

Prompt Used: what_to_watch

Insights:

Here are the key insights from the customer call that could inform the product roadmap and development priorities:

(0:51) Theme: Advertising Channels

Speaker: Phone Caller #2

Quote: "Okay. Sure. Sounds fair to me. All right, cool."

Potential Implication: The customer is open to exploring TikTok as a new advertising channel, suggesting an opportunity to expand their marketing mix beyond Facebook.

(1:44) Theme: Advertising Channels

Speaker: Phone Caller #2

Quote: "Yeah, we've been looking at a few ad networks but, you know, the ones that I personally checked out either are overpriced or their network just isn't large enough to make spending money on the platform for it for us."

Potential Implication: The customer is dissatisfied with the ad network options they've explored so far, highlighting a need for more cost-effective and high-performing advertising solutions.

(2:57) Theme: Advertising Diversification

Speaker: Phone Caller #2

Quote: "Yeah, that's fair to say in a way we're kind of like a one logged stool. I mean, if I could find a good platform to expand our business on, you know, that would make me feel a little bit more secure definitely."

Potential Implication: The customer acknowledges the risk of relying solely on Facebook for their marketing efforts, suggesting a need for the product to enable diversification across multiple advertising channels.

(4:13) Theme: TikTok Advertising Effectiveness

Speaker: Phone Caller #1

Quote: "What we can actually do is we can help train your advertising team to create advertisements specifically for tiktok, that will get you your return on the estimate that you are looking for."

Potential Implication: The product should provide guidance and tools to help customers effectively create and optimize TikTok ads, addressing the customer's concerns about the platform's suitability for their gaming audience.